ABOUT US
Where clinical authority meets
organizational impact
Nurse-led eldercare, built by someone who spent 35 years at the bedside before she built anything at all.
OUR COMPANY
Story
Gentle Shepherd Care was founded in 2019 by Emma Soy, RN, BSN, MA, with a clear-eyed mission: to bring clinical-grade eldercare to the families and organizations that need it most. After more than 35 years of nursing experience across leading healthcare systems — including HealthQuest, the University of Texas, and Intermountain Healthcare — Emma saw a gap in the market that no one was filling.
Agencies
Home care agencies were sending minimally trained aides with no clinical oversight.
Employers
Employers were watching their best people burn out under caregiving pressure, with no real support to offer.
Families
And families were left navigating an overwhelming, fragmented system alone.
Gentle Care Navigator was built to close every one of those gaps.
LEADERSHIP
Emma Soy, RN, BSN, MA
Founder & CEO
Emma is a registered nurse with over three decades of specialized experience in complex neurological conditions, including Parkinson’s disease, Alzheimer’s, and stroke recovery.
Known as “the PANINI Woman” for her work championing the sandwich generation, she is a sought-after speaker at corporate wellness summits, HR conferences, and healthcare forums — bridging clinical expertise with workforce strategy, and making the case that eldercare support isn’t just compassionate, it’s a competitive advantage.
Before founding her own company, she consulted for healthcare technology firms: leading strategic processes and operational assessments, establishing program governance, advising on electronic medical records adoption, and acting as a liaison between developers, doctors and healthcare workers.
35+ years
AT THE BEDSIDE
TEDx
SPEAKER
Women Presidents Organization
MEMBER
National Care Planning Council
DIRECTOR
Mission
To provide nurse-led eldercare that honors the dignity of aging, empowers families, reduces employer burden, and sets a new standard for clinical excellence in home care.
Vision
To become the nation’s most trusted name in clinical eldercare, and the leading corporate eldercare partner for organizations that invest in their people.
WHAT WE HOLD TO
Core values
Clinical Excellence
Every decision is grounded in evidence-based nursing practice and measurable outcomes.
Organizational Impact
We design solutions that serve both the individual and the enterprise.
Holistic Wellness
We care for the whole person through our Seven Pathways to Wellness™ framework.
Accountability
We track results, report transparently, and continuously improve.
Partnership
We work alongside families, HR teams, and healthcare providers — not in isolation.
Schedule a consultation
Let’s talk about what your family — or your workforce — actually needs.